Pratim Das is the Head of Solutions Architecture at Microsoft UK, focused on Data & AI. Pratim and his team’s mission is to work alongside their customers in delivering insights and most importantly value from data, in achieving great business outcomes. Be it retail, financial services, manufacturing, health care or public sector, they have industry knowledge, and deep domain expertise to build a resilient data culture, and customer capability. Pratim’s special interests are around operational excellence for petabyte scale analytics, and design patterns covering “good data architecture” including governance, catalogue, privacy and data democratisation in a secure and compliant manner. Pratim brings over 20 years of experience both as a customer, and also working as a technology vendor building Data & AI services, with a key focus on building capability, products and solutions, that leads into fostering a data driven culture.